Wednesday, May 24, 2006

Don't Get Dirt in the Keyboard, and Other Blogging Tips for Gardeners


What is a blog?
A blog (short for "weblog") is a website that follows a very specific diary format, with the most recent post on top and everything else below it in chronological order. You don't need any special skills to make or post to a blog--it's as easy as writing an e-mail. People tend to blog on specific subjects, like politics or cooking or gardening, but some people just use a blog to keep an online diary of their everyday life.

How do I find gardening blogs?
Check out the list of links to gardening blogs on the right to get started. Most bloggers link to other blogs, so the easiest way to discover garden blogs is to read a few and follow the links. Garden Voices provides a good round-up of garden blogs, and you can find another great list here. You can also go to Technorati or Blogger Search to search for blogs that interest you.

Once you find garden blogs you like, you can subscribe to their syndication feeds and have them automatically downloaded to a reader, which may be easier than going from blog to blog every day. Here is some basic information on site feeds and readers to get you started.

Why keep a gardening blog?
Some people create a gardening blog as a way to keep track of what's going on in their garden. You can post photographs and plant lists, record your triumphs and failures, and look back over time to see what worked and what didn't.

Some people want to share their gardens with a few friends and family members (posting pictures online is a good alternative to e-mailing them out to everyone), or maybe even connect with other gardeners around the world.

Some people are looking for a way to reach a larger audience with their garden writing or photography. I probably fall into this group. I'm a garden writer, and my blog is an extension of the magazine and newspaper writing I do, and the books I write.

What makes a garden blog successful?
That depends on your definition of success. If you're just looking for a place to keep track of what's going on in your garden, all you have to do is post notes and pictures and you've succeeded! If you're trying to attract a readership, here are some ideas (and please check out the comments to this post for even more ideas):
  • Read other people's blogs and post comments. Blogging is an interactive sport.
  • Respond to what other people are writing about on their blogs (or in the news) by writing a post about it on your blog. Be sure to include a link to the blog or website that started it all. Blogging is also very democratic and generous; give credit to your sources!
  • Post as often as possible. The more you post, the more people will read your blog.
  • Keep your posts short. Break your prose up into short paragraphs.
  • Include lots of pictures--the best garden blogs are full of eye candy! And be sure to include the names of the plants whenever you can.
  • Tell us about your projects. Show us how you built your raised beds. Let us see how your tomato crop is coming along. Post a picture of the bug that's eating your echium and let us see if we can identify it. Show us what your garden looks like, month in and month out, even when the weather's awful and the flower beds look like crap. We've had enough of perfect magazine gardens--let's see some real gardens!
  • Include links. Make a blogroll of your fellow garden bloggers, link to your favorite seed catalogs, and point your readers to other interested resources on the web.
  • Even if you do figure out how to make your blog play music, please resist the urge. Most bloggers I've talked to hate going to a blog and having music blare out at them.
  • Loosen up! Blogging is, by nature, lively and opinionated. Informal. Off-the-cuff. Uncensored. Nobody wants to read a list of tips on how to prune roses. That information is available everywhere. Tell us something we don't already know! Don't get freaked out if someone disagrees with what you write--it's all in good fun. By all means, have a sense of humor!

How do I get started?

First, choose a blogging platform or service. I've had experience with Blogger, RadioUserLand, WordPress, MovableType, and TypePad. There are pros and cons to each, but here's my advice:

If you want a blog that's free and very easy to use, go with Blogger. It's owned by Google and those people know how to make user-friendly software. They also have great customer service--when I send off a question, I get a real answer, written by a real person, within 24 hours. You'll have a blog up and running in about five minutes, I swear. Many of the people who posted comments also liked WordPress, which is also free. I think it's a little complex for first-time users who don't want to learn any HTML or fancy tricks, but hey, why not try both?

A couple Blogger tips: First, as you're getting registered for the first time, don't spend a lot of time choosing a template. For some reason, there are many more template choices available once you're already up and running. So just pick any template to get started, then change it by clicking on the Template tab once you're set up. Also, take advantage of Google's other great blog tools that will make Blogger even easier to use, such as their Picasa photo software, their Blog This button on the Google Toolbar, and their tool for subscribing to other blogs, Google Reader. You don't have to have ads on your blog, but if you want to try to make a few bucks, Blogger includes a way to put Adsense ads on your site.

Downsides to Blogger: No way to categorize your posts by subject and have a list of those subjects in the sidebar. No easy way to build a list of links (sometimes called a Blogroll). Then again, what do you want for free? Try Blogrolling for your blogroll, and be sure to check out their BlogRollIt button for your toolbar. You'll need a little help with editing HTML to add something like Blogrolling to your blog, but it's pretty basic stuff.

If you want a blog with more flexibility, more tools, and more power, and you don't mind spending $5 per month, go with Typepad. It's still very easy to use, and you don't need to know any HTML, but you'll get categories, blogroll/lists, and other whiz-bang features that Blogger doesn't offer. They make it easy to set up your own domain name, and if you do want to tinker with the HTML a bit, just upgrade to the Pro version at $15/mo.

Once you're set up, trick out your browser toolbar with some of the buttons I mentioned above to make blogging quick and easy. Writing a blog post should not be a chore; it should be as quick and simple as writing an e-mail.

Try not to get dirt in the keyboard, and enjoy your cyber-botanic experience!

17 Comments:

At 11:35 AM, Blogger Debra said...

Amy,

This is a great article!! One small suggestion. When I seriously considered moving away from Blogger, I looked at Typepad, but decided rather to play with WordPress. And I'd recommend WordPress over Typepad now. why? I don't remember if it was flexibility or ease of use. WordPress is free and gives great support.

 
At 1:07 PM, Blogger mmw said...

I just wrote a dorky post about using del.icio.us and Google Reader to do things like blogrolls and subject indexes on blogspot. Please don't hold it against me.

 
At 1:25 PM, Blogger ayse said...

I think there's a lot to be said for blogging because you just want to write about your life (or your garden. or your cats. or your whatever). I tend to think of blogging as a public diary: sure, the world can read it, but I'm writing it for myself.

I always try to discourage people from thinking of blogging as a way to make money. I've read several blogs that are run as businesses, and most do not work (there are exceptions, but in those cases the blogger would be blogging without the ad revenue). New bloggers start seeing dollar signs and lose sight of what it is that makes blogging so appealing to readers.

Also, can somebody please tell all newbie bloggers that I'm not interested in hearing tinny music (or any music) when I go to their web site? Arg.

 
At 2:08 PM, Blogger Takoma Gardener said...

You said absolutely everything I would have said, and more - and better. Esp about the importance of photographs. Oh, did you suggest to blogwriters that they occasionally paragraph? That and the dearth of photos are my 2 pet peeves in the blogworld.

 
At 3:52 PM, Blogger Claire Splan said...

You covered my two main reasons for starting a garden blog: wanting to use it as a garden journal, and wanting to practice and play around with garden writing.

But one of the surprises that I've gotten from blogging is that it has prompted/forced me to look much more closely at what's really going on in my garden. Because I try to do a few posts a week, I find that I observe more and think about what it means more so that I have more to write about.

And let's face it, it is pretty cool having someone on the other side of the planet notice my blog and comment on it. Makes my garden seem a little bigger somehow.

 
At 7:02 PM, Anonymous Pam said...

Claire is right---posting on a frequent basis increases your observation of and insight into your own garden. It also connects you instantly to a worldwide gardening club and, if you're lucky, a fan club. It is gratifying (and addictive) to see that someone on the other side of the world is interested in my little slice of dirt.

 
At 9:04 PM, Blogger EAL said...

My two cents:

1. I'd like to put in another good word for WordPress. We use it for our magazine blog and like it very much.

2. Could people please title their posts? Seems like little enough effort.

3. If the only purpose is to post pictures of gardens, then I don't think a blog is appropriate. I—and I think most others—are looking for a bit more than that.

4. Write all posts in a word processing program first.

 
At 9:43 PM, Anonymous Reading Dirt said...

I also use WordPress on a children's book review blog I have in connection with my writing page (http://www.gkbledsoe.com/blog/ -- though I want to change the directory name to reflect the name of the blog). It came free with the hosting service (www.afmu.com), so I installed it, and while it's not as easy to get started with as Blogger, it does have a lot more options.

I think as I read most garden blogs, I'm less interested in "how to" posts than I am in "how I did it" posts, if you see the difference. That may be my personal preference. To me, a professional horticulturalist may do well with a "how to" blog, but for ordinary folks without the credentials, a "how I did it" and "how my garden is growing" and "look, isn't this interesting?" kind of blog feels more honest.

 
At 9:20 AM, Blogger ~~ Melissa said...

Your list looks quite thorough to me. Well done.

As mentioned by mmw, there is a workaround for blogger's lack of categories:
http://bloggerfordummies.blogspot.com/2006/04/how-to-do-categories.html

My favourite thing about creating a blog just about gardening is how completely indulgent I feel I can be. I've been blogging for 7 years in various forms but always held back on my garden gushing because that was not the focus of my other blogs. Now I'm liberated. :-)

 
At 9:52 AM, Blogger Karen said...

I disagree that if it's only about photos it's not a blog. There are such things as photo blogs and they are just as pervasive as journal-type blogs. There are many visually literate people who have just as much to "say" as any writer.

Consider also that photography is a universal language that allows gardeners whose first language is not English to be able to participate. Frankly, I'd rather not read a whole lot of words if a person has trouble saying what they want to say in English -- but I'd still like to look at their garden and maybe find out what they shopped for yesterday, and which plants are blooming, etc. So if they want to post pictures for others to look at and draw their own conclusions, I think that's great.

I do agree with banning music on blogs, though. That's just annoying.

 
At 12:53 PM, Blogger Angela said...

I pondered the "why" of garden blogging back in April:

Angela's Northern California Garden Blog: Why I love garden blogs

One thing that occurred to me recently is that we garden bloggers may be contributing in some way to the eventual demise of gardening magazines and newspaper gardening sections. I hope not, but let's discuss this sometime!

As for photos versus writing , let me just say the writing has to be reeeeeeeaaalllly good if there are no photos. Photos really do speak volumes. Let's face it... gardens and gardening techniques are very visual and there's a digital camera out there designed for every budget and skill level.

As for which blog host to use, I plan to stick with Blogger as long as it works for me. Why fix what ain't broke? Sure, there are glitches and limitations, but I can't imagine spending even more time customizing pages and categorizing and tagging posts. Blech.

 
At 7:15 PM, Anonymous heavy petal said...

All good advice. Except the one about writing everything first in MS Word... I see what you're getting at, eal, (spelling, etc) but when I've done just that, punctuation such as apostrophes and quotation marks translate into bizarro characters like %s and &s. But that could be because I'm a Mac user. No fun regardless.


I love reading garden blogs, and blogging for that matter, because it gives me that International Garden Club Member vibe. ;)

 
At 8:22 PM, Anonymous Garden Grouch said...

i wish i could put my finger on what i like in garden blogs but there are so very few i read for more than a few weeks. maybe an example from tv: The Victory Garden, the old versions with Roger Swain or Jim Crockett.

what i liked:
-good photography of really good gardens that showed more than a single flower or plant. i want to get a sense of the bed. i'm a gardener. i love more than one plant at a time. sounds positively immoral...
-visits with opinionated gardeners who had interesting things to say
-new plants, new techniques
-seeing the Vic Garden change with time

what i didn't like:
-the cooking section, i'll watch a cooking show to learn cooking, a garden show to learn gardening
-long segments that got into too much detail
-people trying to hard to sell themselves or ideas

so how does this relate to blogs? well show me photos but even a camera for every budget doesn't make for good images.i know what a rose looks like why should i look at this one? write about things outside your garden too, i want to know the gardener not just the garden. surprise me with something new. i'm pretty jaded so this might be hard to do. ;>) show me the same view at different times of the year. gardening happens in more than three dimensions. no recipes please. sorry. short paragraphs please please please, even if the post is long. ads are a problem for me. sorry Amy but i know Springhill Nursery and it ain't pretty. large type but not bold. i don't like shouting.

one last request: can we have some men blogging their gardens? we're in the minority but not invisible are we?

-garden grouch

 
At 12:08 PM, Anonymous Anonymous said...

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Pam from Tucson

 
At 6:06 PM, Blogger Tani said...

Great article.I started blogging to keep a garden journal and showcase my budding interest in photographing my garden flowers ,but since I started it in January,I quickly started incorporating my travels as a truck driver,and personal observations about life.I have found a community of different blogs,including a few garden only related blogs,and found some great ppl.I use spaces,because I found it easier to set up.Great advice on how to build readership, you must interact with other bloggers to get the full experience.

 
At 6:55 AM, Blogger Asheville Farm, NC said...

thank you so much for your tips on successful blogging.

your suggestions make it all seem manageable.

looking for ways to make the family farm work in Asheville, NC

 
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